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Fish Bait and Attractant

Fish Bait and Attractant

Do you want to know the secret of catching more fish? It's adding a bit of fish attractant to your favorite lure or fish bait. These special formulas are made to attract fish at longer distances by using a concentrated scent and are glitter or UV enhanced to catch their attention from farther away. Here you'll find just what you need to increase bites and keep them on the hook up to 18 times longer, resulting in you catching more fish!

Does fish attractant really work? New anglers often ask this question. Not only are some smells more appealing to fish than others, but most importantly it masks the human scent and keeps the fish interested longer so you have more time to set the hook. We often don't realize that we are repelling the very fish we are trying to catch by just the touch of our rod, line, and when we are baiting the hook.

Make sure you've got some of our tried-and-true fish attractant in your fishing arsenal next time you go fishing. You can apply it directly to any lure, bait, or jig, increasing their effectiveness in both open water and ice fishing.

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American Farm-Raised Mussels - 2lb Bag
Product ID: MUSSELS
$6.99
Mike's 4 oz Lunker Lotion - Walleye
Product ID: AMB6525
$4.99
Zeke's Sierra Gold Floating Trout Bait - Shrimp Cocktail
Product ID: AMB0922
$3.29
Zeke's Sierra Gold Floating Trout Bait - Garlic/Yellow
Product ID: AMB0920
$3.29
Atlas Mike's Glo Mallows Trout Bait - Red/Anise
Product ID: AMB5004
$1.99
Zeke's Sierra Gold Floating Trout Bait - Rainbow
Product ID: AMB0915
$3.29
Zeke's Sierra Gold Floating Trout Bait - Corn/Crème
Product ID: AMB0919
$3.29
Berkley® PowerBait® Natural Scent Trout Bait - Garlic/Ail
Product ID: BTGMG2
$4.19
Berkley® Gulp!® Corn
Product ID: GCN
$4.29
Berkley® Gulp!® Catfish Dough - Bloody Blood
Product ID: GDCB5-BLB
$5.99
Berkley® Gulp!® Catfish Dough - Bloody Shad
Product ID: GDCB5-BLSH
$5.99
Berkley® Gulp!® Trout Dough - Rainbow Candy
Product ID: GDTG2RCA
$6.49
Berkley® PowerBait® Chroma-Glow Crappie Nibbles - Glow White
Product ID: CNGW
$4.29
Berkley® PowerBait® Chroma-Glow Crappie Nibbles - Glow Chartreuse
Product ID: CNGC
$4.99
Berkley® Flicker Shad 5 - Black Silver
Product ID: FFSH5M-BSV
$3.99
Berkley® Flicker Shad 7 - Black Silver
Product ID: FFSH7M-BSV
$3.99
Berkley® Flicker Shad Pro Flash 5 - Flashy Ghost
Product ID: FFSH5MFLGH
$4.99
Berkley® Flicker Shad Pro Slick 5 - Slick Mouse
Product ID: FFSH5MSLMS
$3.99
Berkley® Flicker Shad Pro Slick 5 - Slick Racy
Product ID: FFSH5MSLRC
$3.99
Berkley® Gulp!® Maggots - Pink
Product ID: GMG-PK
$3.99
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